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Benjamin Moore Paint Store in Toronto, Ontario

Primetime Paint & Paper is your downtown Toronto Benjamin Moore store

Our downtown Toronto store professionals are comprised of trained specialists whose knowledgeable experience, passion about paints and coatings, and helpful advice will ensure the success of every project you have.

When compared with larger chain stores, our store provides specialized attention to only paint, stains, wallpaper, and specialty coatings. Our expertise in these areas will help you from start to finish.

Discover the true meaning of best value; whether your project demands the finest finish possible, or is on a strict budget.

Toronto's Most Extensive In-Stock Wallpaper Selection

A view of wallpaper store's in-stock wallpaper books

Our in-stock wallpaper selection is one of Toronto's most extensive - come in today, browse our books, and walk out with roll of your choice. We are also able to custom order any wallcovering you desire.

Buy Your Wallpaper & Take It Home Today

Looking to pick up wallpaper today? Give us a call we may have exactly what you want.

Have a question about wallpaper, wallcoverings, or other wallpaper related questions such as tools or application? Please contact us to discuss any project advice or product questions you may have.

Contact or Visit Our Downtown Toronto Store

Primetime Paint & Paper (Downtown Toronto)
299 Queen St E, Toronto, ON M5A 1S7
(416) 703-9846
Mon-Fri - 7am-5pm
Sat - 9am-5pm
Sun - 11am-3pm

Directions to our downtown Toronto store »

An Authorized Benjamin Moore Retailer in Toronto

Toronto Benjamin Moore paints and stains are only available from a trusted network of independently owned retailers throughout Toronto.

The Benjamin Moore paint stores network provide an unparalleled experience whether you need interior or exterior, premium or commercial-grade paint or stain. Whiteboard paint and other specialty coatings are also available.

Our downtown Toronto store features a vast inventory of paints, stains, specialty products and tools to make sure every decorating project can be completed to perfection.

We are here to help you with advice and provide recommendations for any of your project requirements.

Diverse, High-Quality Products

Benjamin Moore's product line is diverse, providing a solution for every project imaginable.

Moore Selection

Benjamin Moore is only available at independently owned paint and hardware stores.

Our store provides an unparalleled retail experience whether you are a DIY beginner, or a seasoned professional painting contractor - Primetime Paint & Paper is here to provide support and find the best solution for your project.

Well-Seasoned Advice

Every can of Benjamin Moore is fill of knowledge and experience.

Our colour consultants and paint experts will help you combine the right color with the right paint for the right results. Experience personalized, un-rushed service - unlike the big box stores.

In The Heart of Downtown Toronto

Located conveniently at 299 Queen St East

Our store is just blocks from Queen St & Yonge St - we are very central to Old Toronto and the busy downtown Toronto area.

As your local Toronto Benjamin Moore store, we are able to provide paint samples or paint chips as you wish.

Benjamin Moore Colour Trends 2022

Create Your Canvas.

The Colour Trends 2022 palette of 14 hues, which includes October Mist, is harmonious yet diverse, reliable yet whimsical, and meditative yet eclectic.

With its endless number of invigorating combinations, this palette provides effortless harmony for any paint project, and every design style.


On-screen and printer colour representations may vary from actual paint colours.