Toronto Benjamin Moore Paint Store | Primetime Paint & Paper

"That Plaster Look"

Revitalize Your Home's Charm: Limewash Paint, a Modern Twist on Tradition 🌌

Learn More >

The DIY Date Night Limewash Kit – A Romantic Experience for Two

Save 24%

$160.00

$160.00 - $240.00

$160.00

$142.00

$142.00 - $182.00

$142.00

View full details

Work Smarter. Not Harder.

See All >

REVIEWS ⭐

This is such a fantastic paint store I hardly know where to begin. On my very first visit the service exceeded all expectations. They worked with me to find an affordable priced paint for my daughter’s room. They put my paint code selection into their system to make it easier for me to pick up more - should I need it. Forget the big box stores...this is my new go to paint store. Primetime, you’ve made a customer for life.

Dave Stubbs (via Google)

Love this store! The customer service is amazing. All of the employees are very knowledgeable and helpful. We bought paint primer and supplies to paint our whole house. It is a store for pros and novices.

Stephanie Brown (via Google)

We ordered our wallpaper sight unseen with guidance from Alycia of Prime to Paint for our daughters nursery- and it arrived very quickly! The pattern was beautiful and was fairly easy to apply . The measurements were spot on as well. We also went back to purchase the matching paint - which was mixed on spot in store ! Overall great customer service fast turnaround. We highly recommend this business .

Princess Decor & Floral (via Google)

Blog posts

April 1, 2025

The Intersection of Art and Environmental Activism
In the face of growing environmental crises, artists around the world are leveraging their creativity as a form of activism. Art is no longer simply decorative—it’s becoming an essential voice for environmental awareness, education, and change.

Let’s explore how contemporary artists are responding creatively to our planet’s most pressing issues.

Read now
March 25, 2025

Innovative Materials in Sustainable Art and Design
What if art wasn’t just beautiful but also good for the planet?

From sculptures made of recycled plastics to paintings using organic pigments, artists worldwide are exploring new frontiers in sustainable materials. By embracing innovative, eco-friendly resources, they are challenging traditional norms and reducing waste in the art world.

Here’s a look at some of the most surprising and impactful materials shaping sustainable art today.

Read now
March 19, 2025

Limewash and the Future of Interior Design: Where Art Meets Sustainability
Interior design has always reflected cultural shifts, and today, sustainability is at the forefront of innovation. Among the rising eco-conscious design choices, limewash has emerged as a favorite for designers, artists, and homeowners alike.

With its natural composition, earthy texture, and artistic depth, limewash paint isn’t just a design choice—it’s a statement about our connection to nature, history, and sustainability.

Let’s explore how limewash bridges the worlds of interior design and fine art, reshaping how we experience the spaces around us.

Read now