Real People. Real Results.
Natural mineral limewash finish
Primetime Paint & Paper × Benjamin Moore®
Paint for people
who actually care.
Primetime is where Benjamin Moore colours, modern limewash, and design-driven thinking come together for people who want more than just “builder beige.” We care about how your home feels today – and how it ages over time.
Bring character to the surface
Choose your finish, see it live, and get the exact steps to achieve it.
Which Benjamin Moore paint should I buy?
All three are premium interiors. The difference is how hard your space works day-to-day.
Everyday
ben® Interior
Low-traffic & rentalsBest for low-traffic rooms, mature households and rental refreshes.
- Great value when walls don’t get a ton of wear
- Guest rooms, offices, finished basements
- Effortless application with Benjamin Moore colour
Most Popular
Regal® Select
Perfect in-betweenWipeable, durable and our go-to for busy family spaces.
- Hallways, kids’ rooms, family & living rooms
- Easily wipes away scuffs and everyday marks
- The “can’t go wrong” choice for most homes
Forever Home
Aura® Interior
Colour that stays putPremium finish with incredible colour retention and washability.
- Feature spaces & “this is our home” projects
- Holds colour beautifully over time
- Super washable for high-use, high-style areas
What customers are saying
