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Toronto's Para Dealer

Primetime Paint & Paper is a proud Toronto-area Para Paint store, retailing a selection of Para products. Para Paint supplies a variety of markets including the contractor, maintenance, design and consumer paint markets. Para is committed to providing high quality paint products that meet the demands and needs of all of their customers. Adding to the high profile of Para Paint, popular designer and TV personality Sarah Richardson has just recently launched her own colour palette choosing Para Paint as her paint brand of choice.

Para's History

Para Paints founder Nathan Wilson opened the doors of the “Toronto Paint & Wallpaper Company” in 1915 located on Yonge Street in our home town of Toronto. Beginning as a small family business, Nathan built the company on three key principles: quality, value, and customer service.

By 1950 the company would change its name to Para Paints, and in 1955 Para moved their operations out of Toronto, procuring a larger manufacturing facility in Rexdale, Ontario to fill their growing demands. The Wilson family continued to operate Para Paints until the estate was sold in 1982, and eventually changed their name to Para Inc in 1991.

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