First, their paint brushes. While Wooster brushes are famous for their filaments and setting processes, it’s actually their most recent innovations that have professional painters most excited. Unlike other companies, who are content to sell products that people know haven’t changed in years, the Wooster brush is constantly evolving to meet new demands and new innovations in the industry. They really are a company that can’t stand still, quickly adapting to any new technology that comes out. And one of those amazing technologies that Wooster is constantly updating is the bristle coating. The Wooster brush is known for highlighting the paint applied, and by that we mean it applies an even amount of paint for more of your brushstrokes. So while other paint brushes, you’ll notice, may give you a solid amount of paint for the first half of your stroke, a Wooster brush will give you a lot more, reducing painting times and giving you a more even, and better painting job.